I am pursuing the Master of Science in Marketing and Consumption at the University of Gothenburg, where I am deepening my knowledge of marketing, consumer culture, and sustainable business practices. The program integrates theoretical perspectives with applied research, providing opportunities to critically analyze markets, consumer behavior, and branding in a global context.

Through case studies, group projects, and collaboration with international peers, I am strengthening my analytical, strategic, and intercultural skills, preparing me to address the challenges and opportunities of today’s dynamic marketing landscape.